To be able to plan, develop, and implement new products or undertakings it is vital to understand features of development in a region or a territory and to relate these to general trends. Hence the programme has a strong focus on the actors and stake holders within sports, outdoors, and activity tourism in the mountain regions of Southern Norway and in the Lillehammer region in particular. Sports, leisure and outdoor activities are used not only as a reference but will also provide case studies for the term paper. Field work and collaboration
with providers and other actors will be emphasized.
The programme will provide you with particular insights on how tourist destinations, events, and activities are developed and managed through entrepreneurship and innovation and will greatly enhance your job opportunities within sports- and activity tourism.
Sports and Outdoors Tourism will be offered not only as a one- year programme for Norwegian and international students, but also as double-bachelor programmes in collaboration with international partners.
|Autum term||Spring term|
|Introduction to Management Science (7,5 ECTS)||Snow Business (15 ECTS)|
|Strategic Management (7,5 ECTS)||Nature-based Tourism and Ecotourism (7,5 ECTS)|
|Event Management (15 ECTS)||Term paper - only an option for students who follow the entire programme (7.5 ECTS)|
In the autumn term, the student is introduced to tools for development and leadership in the implementation of products (such as competitions and festivals as well as other types of events and organized activities). There is a particular focus on planning, financial management, marketing, human resources, and voluntarism, as well as the dimension of experience. Knowledge about volunteer leadership is tied into sports competitions and -events in particular.
In the spring term this is followed up by a specialization in winter tourism, winter sports, and other nature-based activities, with a special reference to Norwegian examples. The programme provides the student with particular insights into what the region offers in sports and nature-based tourism, and how local tourist destination, events, and activities are developed and managed within these sectors. The term paper provides the students with the opportunity to gain a deeper understanding through a case study.
Proximity to the field requires extensive use of field trips and data gathering. Trips to destinations in the region and field work will be organized, especially in conjunction with events and other programme related activities. A combination of traditional and practice related (case based) teaching methods will be used, the latter in collaboration with providers and other actors within the industry.